BBC News – Starbucks drops its name and the word coffee from logo

BBC News – Starbucks drops its name and the word coffee from logo.

Is this going to turn out to be a bad marketing strategy just like the GAP logo change?

It looks like Starbucks wants to venture to non-coffee product – like ice-cream!

Quote:

“What’s it going to be – the coffee formerly known as Starbucks?”

James Gregory, chief executive of brand consulting firm Core Brand

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